Quality

Probity Research

Quality Before and Above Everything

Our panel is drawn from varied sources and recruited using a comprehensive collection of techniques to select unique and reactive members. An unprejudiced and a true depiction of the country’s population (census) or online – depending on the viability in each market is the basis of our panel. Our panelists are profiled over different parameters ranging from demographics to special attributes and undergo multi-modal verification – email, mobile phone, postal address & social media - to ensure legitimacy. Some of the checks placed while recruiting panelists are:

Quality & Panel Management

  • A dedicated panel management team
  • Strict quality control practices to identify and remove ambiguous/dubious data.
  • Duplicate e-mail & username checks upon registration.
  • Mobile Phone number check upon registration.
  • Security code (Captcha) at registration.
  • Trap Survey Questions.
  • Abide by ESOMAR International Code of Marketing and Social Practices


Member Recruitment

  • Double Opt-in
  • Extensive profiling
  • Panelists are majorly recruited through online sources Banners, Referrals, Affiliate Programs.
  • In-person recruitment for tough to target groups like doctors, IT/C-level professionals.
Market Research Quality
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